#1
History is all about the past. But without a past, you cannot have a clear future.
How did your country develop throughout the years into the country it is today? Delve into its past, its leaders, its conquests, its rich history and show us yours.
History
#2
A country without a national identity cannot claim to exist. It has no vested authority, it simply cannot be.
Therefore, you invent your own country. Some 'limiting factors' apply; think of politics, economy and finances, demographics, social situation, geography, ecology, and culture. Apart from that it is up to you to decide what your country will stand for, what it will look like.
Identity
#3
Your country has identified itself. Your population has been given a name, a place to call its own (whether they like it or not). But what are your plans? What is the VISION of your country?
Additionally, the DNA of your country is short and concise. It can even be presented in five keywords. Five words so powerful they can unify your inhabitants.
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Work out these three elements individually first. Then combine what you have in group and rewrite one final version of your Mission, your Vision and your DNA.
Purpose
Typically you
#4
Every country has typical products or services it's known for. What are yours?
Don't forget about the 4 P's or the 5 C's!
#5
No, 'everyone' is not your inhabitant. Who is then?
Well, highlight one potential inhabitant (from the world you live in) who might be a model for its target group. Give life to this person in minute detail. Provide all demographic data you think is relevant: age, gender, profession, origin, ... Add a photo. On top of that, figure out what his/her needs or goals are, his/her (dis)likes, etc.
Marketing
Persona
#6
What better way to inform your inhabitants of all your important decisions than with a newsletter. This interesting source of information looks professional and definitely the front page is worthy of your attention.
Newsletter
#7
A shift in focus this time around! Internal communication was a decent foundation, but it's about time our gaze bent toward external communication.
The first step in this process is attracting a foreigner to your country by means of a customer journey.
Customer Journey
#8
What history is inextricably linked to your country?
What traditions do you think of when you think of home? Which buildings and objects are unmistakeably linked to your country's identity?
All of this heritage deserves to take centre stage, it deserves to be applauded. And that is exactly what we wish to achieve with the UBN's Heritage Award.
The UBN's Heritage Award
#9
You're not untouchable and at one point will reach deep waters to wade through. Do you know how to swim?
Through negotiations with all countries involved you have to map out a strategy and appropriate communications for your predicament.
Crisis!
#10
We want UBN to thrive. In order to get to know the other countries of our world you will choose one country for which you will create an advertisement. Make sure that the advertisement attracts your own citizens to that country.
Advertisement
#11
The final moment of the project, the climax, the pinnacle of our branded journey is nigh. But what will it look like?
Our partner nations are expected to submit a proposal to organise this special and unifying event. The best concept wins.
UBN Event
